What do you do with 30,000 square feet of space for an exclusive customer center?
You fill it up with elements that provide value, create memories and inspire action.
At PACK EXPO, the largest trade show each year hosted at McCormick Place in Chicago, guests enter a gallery of innovative sample applications before branching off into either the "PackTalks" theater area or the invitation-only hospitality center. Branding elements throughout, interactive touch screens, large video content, a VR experience and meeting spaces all worked together to deliver the energy, the ambience and the resources to conduct business.
You fill it up with elements that provide value, create memories and inspire action.
At PACK EXPO, the largest trade show each year hosted at McCormick Place in Chicago, guests enter a gallery of innovative sample applications before branching off into either the "PackTalks" theater area or the invitation-only hospitality center. Branding elements throughout, interactive touch screens, large video content, a VR experience and meeting spaces all worked together to deliver the energy, the ambience and the resources to conduct business.
72,000 show attendees | 2,500 companies represented | 888 unique Dow visitors
129 private meetings | 57% open of e-mail invitations | 70,610 online impressions
235 unique microsite visitors
129 private meetings | 57% open of e-mail invitations | 70,610 online impressions
235 unique microsite visitors
Grand entrance to a gallery of innovations
A gallery pod showcasing grocery packaging
A gallery pod showcasing applications found in a garage
An iPad at each pod offered more details on the applications displayed
A "floating" wall provided privacy and anticipation when entering the VIP lounge
The waiting area for customer meeting rooms
PACKAGING PARODY ART DECORATED MEETING ROOM WALLS
AWARD RECOGNITION: Bronze Stevie Award | Gold American Advertising Award