In many cases, presentation work is a "clean up" project, ensuring consistency, alignment, and hopefully elimination of "eye chart" slides. It's not easy convincing presenters to create an experience for their audience, for better engagement and message recall. For our client's presentation on protective packaging for e-commerce, we took the audience to a "carnival" to help illustrate the rough delivery rides a package must endure and the benefits of packaging made with Dow materials. A printed leave-behind (or direct mail) brochure plus a traveling physical display reinforced theme and message to spark conversation and action.
PRESENTATION SLIDES
PRINTED BROCHURE FOR DIRECT MAIL OR LEAVE-BEHIND
