Dow manufactures all sorts of materials for applications that impact our daily living. Adhesives for product labels and large industrial applications have been sold off since we created these immersive journey brochures, but still serve as good examples of the breadth of content requiring new ideas in creative brand expressions to educate and move audiences.
Unlike traditional brochures, e-pubs offered the target audience a journey of their choosing. Though we never quite got to create a true "if-then" experience, these map-like approaches allowed users to quickly identify and learn about the applications of interest. Hyperlinks to the e-pubs were used in e-communications, web site, one-on-one meetings, presentations, and larger touchscreen experiences at events. Now that's what I call leveraging across platforms!
INDUSTRIAL LAMINATING ADHESIVES & COATINGS E-PUB
ACRYLICS & SILICONES FOR LABELS E-PUB
