For a new plastic resin material with a unique combination of properties, we we laid out a red carpet experience in a box. The stage graphic on the inside lid triggered an augmented reality experience. 10% of recipients accessed the video using AR. As back-up, the same video and information was included on the flash drive card and in follow-up e-mails. Print ad placements began in the months after the direct mail.
DIRECT MAIL W/ AUGMENTED REALITY
Direct mail elements: Matte box and sleeve with spot varnish | "Red carpet" instructions to download AR viewing app | A mini brochure giving the audience "all access" to this new innovation | A flash card "ticket" to digital content including the AR video as backup.
PRINT ADVERTISING CAMPAIGN
AD #1
HEADLINE: A NEW HERO IN PACKAGING FILMS
COPY: Introducing a powerful polymer for the never-ending fight to fill performance gaps in packaging films. INNATE Precision Packaging Resins were created from a breakthrough catalyst and an advanced process technology that provide precise, consistent control over resin chemistry. The result is unprecedented property and performance combinations. Stiffness and toughness together. Opportunities for blending and downgauging. Ease of processing and more.
HEADLINE: A NEW HERO IN PACKAGING FILMS
COPY: Introducing a powerful polymer for the never-ending fight to fill performance gaps in packaging films. INNATE Precision Packaging Resins were created from a breakthrough catalyst and an advanced process technology that provide precise, consistent control over resin chemistry. The result is unprecedented property and performance combinations. Stiffness and toughness together. Opportunities for blending and downgauging. Ease of processing and more.
Visit the website, or call 1-800-441-4369 to learn how INNATE Precision Packaging Resins can save the day for your next packaging project.
AD #2
HEADLINE: A NEW FORCE IN PACKAGING FILMS
COPY: Dow proudly introduces a powerful new polymer -- an ally that can help you rebel against the ever-present performance gaps that have challenged your packaging films. INNATE Precision Packaging Resins were created from a breakthrough catalyst and an advanced process technology that provide precise, consistent control over resin chemistry. The result is an incredible alliance of property and performance combinations. Stiffness and toughness, durable blends and downgauging, line speeds and ease of processing.
HEADLINE: A NEW FORCE IN PACKAGING FILMS
COPY: Dow proudly introduces a powerful new polymer -- an ally that can help you rebel against the ever-present performance gaps that have challenged your packaging films. INNATE Precision Packaging Resins were created from a breakthrough catalyst and an advanced process technology that provide precise, consistent control over resin chemistry. The result is an incredible alliance of property and performance combinations. Stiffness and toughness, durable blends and downgauging, line speeds and ease of processing.
Visit the website you should, or call 1-800-441-4369 to learn how INNATE Resins can awaken collaboration and innovation in your next packaging project.
OTHER AD CONCEPTS
HEAD: BE A CONTENDER WITH A PACKAGING RESIN THAT GOES THE DISTANCE
HEAD: OUT OF THIS WORLD PACKAGING RESIN PERFORMANCE
