INNATE ST-100 resins offer unique combinations of properties when compared to competitive materials. This campaign highlighted those properties using commonly recognized similes.
A one-month, paid LinkedIn and Meta campaign aimed to create awareness FOR INNATE ST-100 and encouraged engagement with the Product Description Page (PDP) on Dow’s website. Five, short social videos and two, benefits-oriented carousels yielded significant increases in results compared to the two months prior to the campaign:
134,627 impressions | 21,385 video views | 131 PDP clicks
Each social video ran separately during the targeted campaign
and then optimized based on post performance.
CAROUSEL ASSETS
AWARD RECOGNITION: Communicator Award of Excellence