In the hygiene market, Dow makes the materials that become soft- stretch, breathable, fabric-like nonwovens for diapers, wipes and feminine pads. To help bring to life Dow’s focus on material comfort, the booth experience at IDEA featured a nonwoven dot pattern graphic, rounded corners, comfy seating and fabric strips for added visual interest. Physical and digital touch displays and eye-catching video content also drew visitors.
7,000 visitors | 555 companies | 194 visitors | 57 meetings
Interactive samples & info display
iPad app
Nonwoven & films sample book
Sponsorship assets
3D concept & direction
AWARD RECOGNITION: B2 Award | Gold American Advertising Award